This free webinar, co-sponsored by Demco, will explore the concept of linked data--a powerful tool that can make all your library's assets (materials, events, programs, databases and services) discoverable in local web searches, casting the widest net for library outreach. Ravi Singh, Executive Director at Demco Software, will take a look at how linked data is being used in other industries and the benefits it brings. And, he'll discuss why it has been difficult to bring it into practice the library world.
Additionally, attendees will learn about how using linked data, especially to promote programs and events, can help your library become an increasingly relevant and necessary asset in your community, including a brief demonstration of DiscoverLocal—Demco's new linked data product. Finally, we'll hear from Ohio native and 32-year public library veteran, Catherine Hakala-Ausperk, who will share her experiences running programs and will talk about how libraries can continually use new technologies to better serve their communities.