Everyday Advocacy - Program

April 25, 2013

Holiday Inn, Worthington

Click here for driving directions and a facility/parking map

8:30 to 9:30 a.m. - Registration

9:30 to 9:45 a.m. - Welcome and Introduction

9:45 – 11:45 a.m. - Keynote Workshop
Telling Your Library Story: Making the Most of the Every Day
Ruth Milligan (Articulation, Inc.)
What is your story?  Where do you start?  Ruth Milligan, co-curator of TEDxColumbus and communications specialist will work with us to help frame our everyday stories to be clear, concise, and effective.  And, armed with those stories, we can shape opinions and persuade stakeholders as we build advocacy for ourselves day in and day out.

11:45- 12:45 p.m. - Buffet Lunch

12:45 – 1:45 p.m. - Breakout Session 1
Session Name Presenter(s) Description
Buidling a LibraryAware Community with Stories in a Era of Transmedia Nancy Dowd (EBSCO Publishing) Stories are great connectors.  They can bring together like minds to bring more people through your doors and build community support in unimaginable ways.  We live in a multi-screened world where people are continually connected and even down-time includes earbuds.  What does it mean for libraries trying to tell their stories?  Audiences want experiences that portray a variety of perspectives and authors.  How can libraries take advantage of all the platforms available to us--physical, social, online, mobile--to create a 360 degree story.  Nancy will take you through the journey of collecting, curating and collaborating on stories that matter to your library.  Then she will take you into the future of storytelling and inspire you to empower your community to tell the library story like it's never been told before.
Telling Your Library’s Story Through Pictures and More Marsha McDevitt-Stredney (State Library of Ohio) and Ashlee Tominey (State Library of Ohio) Libraries of all types will learn about Ohio Library Snapshot Day, talk about ways to participate and use Snapshot Day work for advocacy purposes, see what other libraries have done, and identify ways to tell your library's story.   
Frontline Advocacy Mandy Knapp (State Library of Ohio) Think you have to be a bigwig to advocate for your library?  Nope.  Think you need a podium and a PowerPoint slideshow to make your case?  No way.  Effective advocacy can happen any time, and the employees who work our frontline positions--especially those with high visibility among patrons--have the power to shape user perceptions and tell your library's story.  In this session, you'll learn about how to spot a chance to advocate and how to polish and focus your one-minute Elevator Speech.  Join Mandy Knapp, a veteran of both public and academic library sessings and an LJ Mover and Shaker in 2010, as she shares first-hand stories and discusses opportunities to provide a positive and compelling message through day-to-day operations at your face-to-face service points.
Building Advocacy Together: the Story of the 21st Century Learning Commons at INFOhio Laura Sponhour (INFOhio) When the 21st Century Learning Commons concept was developed, it was envisioned as a virtual space to allow educators to share ideas and tactics to address the most pressing instructional needs of today's students. Join Laura Sponhour, INFOhio Outreach Specialist, to learn more about what the 21st Century Learning Commons is and how you can use it to position yourself and your library at the center of teaching and learning in K-12 schools in the future.
Engagement Through Evaluation: Understanding and Using Data to Connect to Your Community Rachel Rubin (Bexley Public Library) and Dan Suvak (Walsh University) We all want to provide good service.  And, the more we know about our communities the better we can serve them, right?  Gathering that information doesn't have to be complicated and it can help you provide more engaging programs and services. Come hear from two library directors, one public and one academic, as they talk about how to use non-library resources, like the National Survey of Student Engagement or County Opinion, and employ simple strategies for gathering more informal data to gain a better understanding of overall community needs and satisfaction. 

1:45- 2:00 p.m. - Break

2:00 – 3:00 p.m. - Breakout Session 2
Session Name Presenter(s) Description
Puting the YOU in Advocacy U! Judith Gibbons (Coalition of Library Advocates) Looking to strengthen ties to your local community?  Advocacy U can get you started!  Supported by the ALA Office of Library Advocacy, Advocacy U connects librarians to easy-to-use resources--like the Library Value Calculator and Add It Up--to help foster positive and effective conversations with the communities we serve.  In this session, you'll hear from long-time Office of Library Advocacy parter, Judith Gibbons, as she gives us a tour of the Advocacy U resources, including some previews of the soon-to-be-released website updates and the latest advocacy-related news from ALA.  Come see what Advocacy U can do for YOU!
Get Your Geek On Shea Alltmont (Delaware County District Library), Linn Edvardsen (OCLC), Michelle Ramsell (Tuscarawas County Public Library), and Babette Wofter (Licking County Library) For all of us, building library-to-community connections is vital.  To help librarians uncover and support the passions and pursuits of our users, OCLC's Geek the Library program gets the conversation started.  Don't know much about Geek?  Come hear Linn Edvardson, direct from OCLC, tell you more.  This session also features a panel of Geek experts to talk first-hand about the benefits of the program, the nitty gritty of getting started, and creative ways the Geek concept has been implemented by various libraries.
Daily News: How One Library and One Local Newspaper Get It Right David Miller (Sentinel-Tribune) and Michael Penrod (Wood County District Public Library) It's certainly not every day that a local library has its local newspaper editor as Chair of the Board, but then, David Miller is not your everyday newspaper editor, either. Having spent time as Chair of the Ohio Library Council, the Ohio Library Trustee Association, the BGSU Library Advocates Board, and the State Library Board and working as the editor of the Sentinel-Tribune in Bowling Green, Mr. Miller brings a unique perspective to Everyday Advocacy. He knows well that "all politics is local," and that a good library story is a good community interest story. Join David Miller and Michael Penrod, the Director of the Wood County District Public Library, as they reminisce about some of the best stories they have done together and share some of their pointers for working together with your local media to develop your own.
Building Your Local Network: Everyday Advocacy Among Friends and Colleagues Krista Taracuk (State Library of Ohio Board) Teacher librarians face at least as many challenges as any other librarian, but often they do so alone. Since certified librarians became "optional" in Ohio in 2002, their numbers have dwindled, and solidarity in numbers has shrunk. But that does mean that teacher librarians need to go it alone in their own schools. Learn some ideas from Krista Taracuk, retired teacher-librarian from Thomas Worthington High School in the Worthington City School district and current State Library Board member. Krista leveraged her position at the high school in a highly competitive district to integrate the library in the success of its teachers and students, and in doing so, she found she was not alone in her advocacy of the school library.
Letting the Library Speak for Itself: Library Space as an Advocacy Tool Doug Kaylor (Sinclair Community College) Sinclair Community College was in the midst of planning for renovation when Doug Kaylor took over as Director. He soon learned that there was both crisis and opportunity present in the renovation: the perception of underutilized space meant that the library footprint might shrink in deference to other priorities. But in using the renovation as a chance to more fully integrate other campus services with library services, the space is now indisputably the heart of the campus. Find out how a single service desk, a writing center, two tutoring centers, IT labs, black T-shirts--and yes, a Starbucks--have come together in the Sinclair library to create a learning space that advocates the importance of the library to everyone without even saying a word.

3:00- 3:15 p.m. - Break

3:15 – 4:00 p.m. - Wrap-up
Tomorrow’s Stories Start Today
Alison Circle (Columbus Metropolitan Library)
As we prepare to end this day and move forward with our personal tales of library service, let us remember that at the core of every good story is a conflict resolved. Alison Circle, Chief Customer Experience Officer at Columbus Metropolitan Library, will help us to think about the value we add within our communities and how we can think about ourselves differently within our unique stories. We can be heroes--but we can't do it for the sake of being heroes. We are only truly heroic when we work with others to figure out the problems to be solved within our communities, and how we can make our libraries vital in the solutions to those problems.

Register now!         

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OHIONET members:  $100
Non-members:  $125


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