Designing Delight: Visual Merchandising Strategies for Libraries
Description
Beautiful libraries signal to our patrons that we care about their experience. We want our patrons to be inspired, captivated, and delighted by everything our libraries have to offer. Creating interesting book displays and maintaining a unified visual approach can increase discovery, circulation, and encourage repeat visitors. Visual Merchandising is key to this experience and should be a vital part of every library worker’s skill set. Simply put, enticing book displays are good customer service.
In this webinar, you will learn more about the importance of Visual Merchandising and the principles of design, and how you can use these principles to enhance your collections and displays. Drawing from bookstore models, you will learn practical tips and techniques to create patron-first displays in your own libraries that emphasize abundance and encourage discovery. Intended for all library workers, this webinar will focus on incorporating Visual Merchandising in everything from display maintenance to collection strategy.
Who Should Attend
Intended for all library workers, this webinar will focus on incorporating Visual Merchandising in everything from display maintenance to collection strategy.
Presenters
Leslie Niemczura Jankowski Collection Program Lead
Leslie is a Collection Program Lead at Columbus Metropolitan Library. Along with a special focus on Visual Merchandising, she manages CML’s floating collection, and trains and supports colleagues on collection across the system. Leslie has 19 years of experience in public, academic, and special libraries, including roles such as library director, cataloger, and instruction librarian. Leslie obtained a Bachelor’s in English and a Master’s in Women’s Studies from The Ohio State University, and a Master’s in Library and Information Science from Kent State University.