Making the Most of Your Annual Reports (Session 4)
Shout it from the Rooftop: Create Engaging Annual Reports
Libraries do so many great things for the communities we serve, and we have the data to back it up! At the end of the year, what do you do with all of that great information? Do you tell your stakeholders all of the amazing things your library has done? An annual report allows you to close the loop on assessment, tell your community members (and your administration) what your library has accomplished, and demonstrate the value of the work you do. Creating an engaging annual report can be a daunting task. What should you include? What can you leave out? How do you find the data you need? It’s hard to know where to start. In this series, participants will learn how to take an annual report from creation to completion. Through hands-on activities and group work, participants will learn how to connect their library’s accomplishments to their organization’s larger goals. We’ll examine annual reports from different library types for ideas and determine what works and what doesn’t. We’ll learn how to find and use data wisely. We’ll pay special attention to digital accessibility and tools for creating your annual report.
Attendees to this session will have the opportunity to
- Explore the basic elements of an annual report and identify the target audience (stakeholders)
- Walk through the steps of creating an annual report that demonstrates impact on their organization or community’s larger goals
- Discuss how to collect and use data as evidence of your library’s accomplishments
- Examine various report styles from different library types
- Explore tools for creating their annual reports
- Discuss key issues, such as digital accessibility
- Identify ways to disseminate the annual report to a larger audience.
Notes: Attendees should have a copy of their organization’s mission, vision, and/or strategic plan.
Session 4 Description:
Congratulations, you’ve worked hard to create a great annual report. Don’t stick it in a drawer or let it gather dust on your desk. You have to get the word out about the impact your report documents. In this final session, attendees will briefly review the steps and suggestions that we’ve shared throughout the webinar series before discussing options for how to disseminate and discuss their annual reports. Learn how to modify your message based on your audience, how to “hit the high points” with an elevator speech, and how to make the findings of your report part of your regular routine (and not just a once-a-year-headache).
Who Should Attend
This webinar series is ideal for library staff from all library types and would be useful to anyone is involved with collecting data or making reports.